Starting you own craft business
🎨 Step 1: Define Your Niche
Identify what type of crafts you enjoy and what has market potential. Ask yourself:
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What am I good at? (e.g., woodworking, sewing, resin art, vinyl crafts, jewelry)
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Who is my ideal customer?
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What makes my work unique?
📌 Tip: Focus on a product line to start. It’s easier to market a cohesive collection than a random mix.
💡 Step 2: Validate Your Ideas
Before diving in fully:
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Test your products with friends, family, or local craft fairs.
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Collect feedback on quality, pricing, and demand.
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Research competitors on Etsy, Facebook Marketplace, and local boutiques.
🛍️ Step 3: Choose a Business Name
Pick something memorable, easy to spell, and reflective of your style. Check that:
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The domain name is available (if you want a website).
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No one else is using it legally (search USPTO.gov for trademarks).
📝 Step 4: Register and Set Up Legally
Depending on your location:
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Choose a business structure (sole proprietorship, LLC, etc.).
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Register your business name with your state.
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Get a sales tax permit (required to collect tax on sales).
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Open a separate business bank account.
🧵 Step 5: Set Up Your Workspace
Create a dedicated crafting area, even if it’s a small room or garage space. Keep it:
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Organized and efficient
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Stocked with materials and tools
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Safe and comfortable
💻 Step 6: Set Up Online Sales Channels
Popular platforms include:
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Etsy – great for handmade crafts
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Shopify or Square Online – for your own website
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Facebook and Instagram Shops
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Amazon Handmade
📸 Tip: High-quality photos and clear product descriptions are crucial.
📣 Step 7: Market Your Business
Marketing is key! Try:
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Creating social media accounts (focus on Instagram, Facebook, Pinterest)
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Starting an email list for updates and promotions
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Participating in local markets and fairs
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Running giveaways or influencer partnerships
💵 Step 8: Price for Profit
Factor in:
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Material costs
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Time to make each item
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Packaging and shipping
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Business overhead
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Desired profit
💡 Don’t undervalue your work. Handmade deserves premium pricing.
📦 Step 9: Handle Fulfillment & Customer Service
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Use branded packaging and thank-you cards.
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Ship orders promptly and provide tracking.
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Respond quickly and politely to inquiries.
🔄 Step 10: Evaluate and Evolve
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Track sales, customer feedback, and expenses.
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Introduce new products based on trends and customer interest.
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Stay inspired and keep learning new techniques!
Starting you own craft business, small business, woman owned